French communications and marketing specialist based in the Netherlands, working remotely.

What I can do for your organization:

• Public Relations: defining tactics, knowledge of the media landscape, identifying internal and external speaking opportunities, developing relationships with journalists, pitching them with the right story, creating assets (such as press releases, media alerts, boilerplates, messaging platforms...), briefing spokespeople (briefing sessions, Q&A, key messages, speech guidelines...), managing interviews, following up with journalists, reporting, managing a PR agency, handling issues, etc.


• Social media management: defining a social media strategy, identifying hot topics, creating a planning of posts, preparing assets (photos, copies), managing the social media presence of leaders, identifying potential threats, reporting, etc.


• Internal communications: identifying stories, defining an angle, writing internal content, participating in the organization of townhalls, creating Q&As & messaging platforms, taking multiculturism & local realities into account, delivering important messages to the relevant target group, making sure they have understood and memorized the messages, reporting, etc.


• Content: researching, proposing topics and story angles, writing and editing SEO-friendly content with a clear call-to-action, defining the activation / amplification plan, etc.


• SEO: making a diagnosis of the SEO performance of a website, defining corrective actions (adjustment of keywords, etc.), follow-up, etc.


• Online marketing campaigns: defining the tactics & channels, creating assets (visuals, content), setting up the campaign, follow-up & adjustments in real time, reporting, etc.